I’m Katrina—a content strategist, community builder, and customer advocate with 10+ years in content creation and 5+ in ecommerce SaaS. I’ve led initiatives that sparked 103% audience growth, scaled SEO efforts, and turned customers into loyal brand champions. From content marketing to customer success, I thrive in fast-paced, high-growth environments where creativity and collaboration fuel real results.
At the heart of everything I do is connection—whether it’s through a thoughtful piece of content, a live event, or a genuine one-on-one conversation. I believe every interaction is a chance to build trust, tell a great story, and drive impact. When I’m not doing that, you’ll find me networking, climbing, baking sourdough, or at a live music show 🎷
Proven experience in B2B SaaS, ecommerce, & UGC.
In-Person Brand Activation | Project Management & Creative Production
Led the end-to-end execution of an in-person brand activation showcasing Recharge client success stories. From concept to completion, I owned the full lifecycle: ideating the experience, conducting merchant outreach and interviews, writing compelling case study copy, and collaborating closely with the creative team on visual design. Oversaw production logistics, including an 8-foot-tall panel installation and product display setup, while coordinating with a third-party vendor to bring it all to life. The result: an immersive, high-impact activation that spotlighted the brand’s value in a bold, tangible way ✨
